![]() ![]() One of my personal pet peeves as a customer experience professional is when I hear someone claim it takes one tool to solve all ills. ![]() This is a book for the novice or the expert, which is a rare thing in today’s saturated market. He provides stunning visuals of journey maps, personas, and storyboards. He reached out to many customer experience leaders from the worlds of design, technology, user experience and more. Solis takes the reader through a journey from understanding what this is and why it’s important to the ultimate story told in experience – Apple. There is nothing vague or half-baked here. The story is told in ways to both emphasize the real challenges of experience design and execution as well as exactly how to approach those challenges. This is a new story, told in a totally different way. I see that in the design, layout and visual power of how the information is presented. Brian would tell you he decided to rethink the experience of a book. This is more than a book, it’s the first modern-day approach outlining how to approach experience in any business. I say this not with total sarcasm (only a touch) but with some excitement around the way people are finally, painfully, starting to “get it.”īrian Solis’s latest book, X: The Experience When Business Meets Design, is more than just an explanation of customer experience 101 or a diatribe to create better experiences. Every savvy marketer, designer, branding strategist, corporate leader, social media blogger and keynote speaker is now a customer experience expert. If you haven’t already heard, experience is HOT. Pin Customer experience is the new black. ![]()
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